Union Minister of State (Independent Charge) for Science & Technology, Dr. Jitendra Singh, urged government ministries and departments to convert the ongoing cleanliness initiative into a powerful mass movement centered around public participation, innovation, and private sector engagement. This call came during a high-level review meeting on Special Campaign 5.0 held on [insert date].
Dr. Singh emphasized the necessity of moving beyond mere symbolic actions, advocating for the institutionalization of cleanliness, space optimization, and efficient record management as integral components of governance. “We should integrate technology, community engagement, and private sector collaboration to ensure that the campaign sustains itself throughout the year,” he stated.
The Minister proposed enhancing corporate partnerships and collaborations with Micro, Small, and Medium Enterprises (MSMEs) via NASSCOM to introduce innovative waste management solutions, particularly in urban clusters, hotels, and government establishments. He highlighted the potential of digital technologies and smart recycling models like automated waste segregation, which could improve operational efficiency while creating livelihood opportunities.
Dr. Jitendra Singh also pointed out the need for sharing best practices across various ministries. He suggested documenting successful cleanliness models from public spaces and educational institutions to create a national central repository. Furthermore, he called on ministries to explore innovative methods such as electronic file disposal, smart waste reuse, and repurposing cleared government land to establish new benchmarks in governance.
The Minister believes that involving youth and women will infuse fresh energy and creativity into the campaign. “When young people and women join the movement, it becomes more vibrant and impactful,” he said. He encouraged amplifying cleanliness messages through schools, colleges, and community initiatives like My Bharat volunteers to cultivate a sense of collective responsibility.
Reflecting on the success of prior editions, Dr. Singh asserted that the Special Campaign has transitioned from a short-term cleanliness drive into a transformative governance model. This model fosters efficiency, transparency, and a citizen-centric approach. He reaffirmed the Government’s steadfast commitment to maintaining this momentum under the leadership of Prime Minister Narendra Modi, stating that the innovative practices emerging from the campaign would be shared with States, Public Sector Undertakings, and autonomous bodies.
During the meeting, Union Minister of Health and Family Welfare, Dr. Mansukh Mandaviya, stressed the crucial role of behavioural change and youth engagement in achieving the vision of a “Swachh Bharat.” He proposed appointing student and youth ambassadors from colleges and universities to promote awareness and motivate community members to uphold cleanliness and hygiene.
The review meeting brought together key officials, including V. Srinivas, Secretary at the Department of Administrative Reforms and Public Grievances (DARPG), and Sarita Chuhan, Joint Secretary, along with senior officials from the Ministry of Health and Family Welfare and partner organizations.
