Jammu, 25 August 2026 — Jammu Motor Vehicles LLP, the authorized dealership of Mahindra & Mahindra, unveiled the all-new BE 6 SPORTEQ series today. This electric SUV series promises to redefine customer experiences with sport, technology, and sustainability at its core. The launch took place at B C Road, Rehari, Jammu, in the presence of notable dignitaries, including the Chief Guest, Sh Arvind Gupta Ji, Hon’ble Member of Legislative Assembly of UT of Jammu & Kashmir.
Mahindra’s new BE 6 SPORTEQ series brings a fresh perspective to electric vehicles. With two supplementary models—the Launch Edition and the Formula E Freedom Edition—this series showcases Mahindra’s commitment to innovation. Mr. Vineet Aggarwal, Managing Partner of Jammu Motor Vehicles LLP, emphasized that the BE 6 has enthralled both owners and fans since its initial introduction in November 2024, highlighting its emotional connection with the audience.
One of the key attributes of the BE 6 SPORTEQ is Battery as a Service (BaaS). The base model starts at ₹ 11.45 lakh, with BaaS pricing set at ₹ 3.75 per kilometer, making electric mobility more accessible. This innovative model supports a more sustainable future for the automotive industry in India.
The BE 6 SPORTEQ features a futuristic digital cockpit that integrates a three-screen layout and six new TEQ Suites, enhancing the user experience. Among these, the TEQ_Talk, powered by Google Gemini, acts as a conversational companion for the driver, ensuring connectivity and ease.
In addition to the standard models, the performance-focused Formula E Freedom Edition showcases a race-inspired cockpit, celebrating Mahindra’s participation in Formula E. Enhanced performance features, like rapid acceleration from 0 to 100 km/h in just 6.44 seconds, cater to driving enthusiasts seeking thrill and engagement.
The diverse range of colours available for the BE 6 SPORTEQ series includes four exciting new options like Rosso Impulso and Graphite Storm. Customers can choose among eight variants, including the unique Launch Edition.
Notably, software-defined vehicle (SDV) technology plays a vital role in this series. Mahindra plans to update existing models such as the BE 6, XEV 9e, and XEV 9S starting January 2027, ensuring even broader advancements are available to current customers.
Mr. Vineet Aggarwal mentioned, “Jammu Motor Mahindra has established a robust dealership network in the region, showcasing a range of vehicles from premium SUVs to commercial vehicles, focusing on customer satisfaction and service excellence.” This comprehensive approach reflects Mahindra’s commitment to quality and community engagement.
The Chief Guest, Sh. Arvind Gupta Ji, praised the launch, stating, “The BE 6 SPORTEQ represents the future of mobility and showcases the potential of Indian engineering on a global scale. Electric mobility is crucial for our nation’s advancement, and Mahindra exemplifies this vision with their innovative models. The BE 6 SPORTEQ is not just a vehicle; it’s a powerful statement toward a sustainable future.”
As deliveries commence on the auspicious occasion of Onam—26th August 2026—the BE 6 SPORTEQ signifies a transformative shift in how Jammu and Kashmir view electric vehicles. This launch underscores Mahindra’s dedication to fusing advanced technology with environmentally friendly practices.
In conclusion, Jammu Motor Mahindra reassures customers of their commitment to excellent service and showcases a bright future for electric mobility and innovative technology in India.
