Tuesday, September 22, 2026
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Nutritious Rolls Brand Expands with New Store Format, Seeks Franchise Partners Amid Surging Demand for Clean Eating

Jammu, India – Born from the 2021 COVID lockdowns, Mad over Rolls is revolutionizing quick meals with protein-packed rolls that ditch junk food for clean, hygienic nutrition. What started as a home delivery solution during high demand has grown into a customer-favourite brand, now expanding physical stores and inviting franchise partners.

Amid scarce healthy options in 2021, founders spotted the gap: people craved convenient, nutritious food. Enter “Mad over Rolls” with rolls—each bursting with ~100g premium fillings like paneer, chicken, eggs or soya, delivering 20-35g protein. Made with high-quality oils, zero fillers or preservatives, and wrapped in wheat paratha’s, they’re perfect as full meals or snacks.

After launching at Wave Mall, the brand established enterprise-grade central kitchens for unmatched hygiene and scale, best sellers like Chicken Tikka and Paneer Tikka Rolls—featuring fresh whole pieces, dual signature chutneys, and special masala onions—keep powering growth.

“Behind every roll is our energetic team in clean kitchens, prepping fresh daily,” says management of mad over rolls. “We’re connecting with partners who share our passion for nutritious, hygienic food to reach more customers.”

Mad Over Rolls invites franchise inquiries from aligned entrepreneurs.

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