Fortofino Inaugurates Its Flagship Store in North India at Channi Himmat, Jammu

JAMMU, JAMMU & KASHMIR — AUGUST 16, 2026: Fortofino, Jammu & Kashmir’s exclusive natural diamond jewellery brand by Silverlines, has inaugurated its flagship store in North India at Channi Himmat, Jammu, marking a significant milestone in the brand’s journey and further elevating the natural diamond jewellery experience in the region. Founded in 2018 with a vision to provide an exclusive natural diamond jewellery experience in Jammu & Kashmir, Fortofino has established itself as the first and still the only exclusive natural diamond jewellery brand in the entire Union Territory of Jammu & Kashmir. The inauguration of the new flagship store marks a new chapter for the brand, reflecting Fortofino’s commitment to bringing a distinctive combination of natural diamonds, luxury, exclusivity and lifestyle to its customers. Speaking on the occasion, Kunal Talla, Director, Fortofino, said, “This is not just another jewellery store where people come to buy diamonds. Fortofino is a lifestyle that comes along with its jewellery. It is a family of discerning individuals who value exclusivity, individuality and the pride of owning something truly special.” Unlike traditional jewellery houses, Fortofino has created a contemporary identity centred around exclusivity and natural diamonds. The brand believes that luxury is not simply about what one owns, but about the experience, emotion and individuality associated with it. At the heart of Fortofino’s philosophy is its unwavering belief in natural diamonds. The brand believes diamonds are among nature’s rarest gifts—formed over millions of years and destined to become timeless symbols of love, commitment and celebration. Kunal Talla, Director, Fortofino, further said, “Fortofino believes only and only in natural diamonds because we believe diamonds are nature’s rarest gift—something that only a few people on earth get to admire and keep with them forever.” For Fortofino, diamonds are much more than jewellery. They are memories that last forever. Some of life’s most beautiful relationships and milestones begin with a diamond ring, while generations of memories are created around jewellery gifted to celebrate love, achievement and togetherness. “Diamonds make memories that last forever. Some of the most beautiful relationships of our lives begin with a diamond ring, and that ring stays with us forever. Fortofino is always proud to be a part of that beautiful journey,” Talla added. The new flagship store at Channi Himmat has been envisioned as more than a conventional jewellery retail destination. It represents the Fortofino lifestyle and provides customers with an environment where they can discover and experience the beauty and exclusivity of natural diamond jewellery. The inauguration was also a celebration of the people who have been part of Fortofino’s journey since its inception. The brand expressed its gratitude to its customers, families, friends, partners and well-wishers who gathered to celebrate this important milestone. “My heart is truly full today to have you all here and to have you be part of this journey with us. This flagship store is a celebration of everything Fortofino stands for, and we are immensely proud to share this moment with Jammu and Kashmir,” said Kunal Talla. With the launch of its flagship store at Channi Himmat, Fortofino aims to further strengthen its presence across Jammu & Kashmir and continue redefining how customers experience natural diamond jewellery. The brand’s vision remains rooted in exclusivity, natural diamonds, timeless elegance and the celebration of life’s most precious moments. As Fortofino enters this new chapter, it invites its customers to become part of a distinctive lifestyle—one built around the belief that some things are not simply meant to be owned, but to be cherished forever. About Fortofino Fortofino is an exclusive natural diamond jewellery brand by Silverlines, founded in 2018 with a vision to offer a distinctive and luxurious natural diamond jewellery experience in Jammu & Kashmir. 100% of the diamonds used in Fortofino jewellery are natural and internationally certified, reflecting the brand’s uncompromising commitment to authenticity, quality and transparency. With a philosophy centred around exclusivity, contemporary luxury and timeless elegance, Fortofino celebrates natural diamonds as one of nature’s rarest gifts and creates jewellery designed to become a part of life’s most cherished moments